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The New World of Amazon Sponsored Brand Video Ads

Are you looking for ways to sell more products on Amazon?

There's a new advertising option: Sponsored Brand Videos. Amazon first called this "video in search," and it was only available on the Amazon app through iOS devices. Since then, they've expanded, and now you can find the option on Android devices as well as your desktop computer. Amazon uses this technology to expand the eCommerce market and leave more of an impression on customers.

With so many sellers on Amazon, they continue to find ways for the many players to advertise their products, and this is especially true since the sponsored products market use has grown. Because the costs increase for more traditional ads, users are looking for new real estate for their ads. Basically, you can advertise your listing by showing the product, images, or through a video.  If you're interested in this new opportunity and your brand is registered, you can check out if placing these ads is a good fit for your business. 


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How Amazon Posts Can Help You Get More Sales

With the popularity of selling on Amazon, the platform continues to look for ways to help users buy and sell products. Amazon Posts is a recent advertisement option that looks similar to social media.
Amazon's first attempt at this concept was Amazon Spark, where Prime Members posted about their recent purchases. Amazon scrapped that idea, and then they invented Posts. However, instead of members posting, the brands promote themselves and their products.
Amazon Posts is (at this point) free advertising, but Posts are not actually social media since they are not social by nature. They are about showing consumers products to buy. When Amazon users look up a product, they will see Posts (shown under the heading "Related Posts) as they scroll down the page. They appear as an image of the brand's product with a caption and a link to the ASIN advertised.
What's impressive about this free service is the ability to take the attention away from your...
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The Beginners Guide to Launching and Optimizing Amazon PPC Ad Campaigns

If you are an Amazon seller, the onus falls on you to make your products as visible as possible. One of the best ways to do this is via Amazon PPC Ad Campaign.

A proper setup of this campaign will help you to win sales. Amazon PPC will help highlight the items and push them to the faces of the prospective buyers.

PPC Ad stands for Pay Per Click Advertising. It gives you a unique opportunity to promote various items on Amazon.

It does so by directing prospective buyers to those products. You will pay based on the number of clicks on the ad, which is why it is pay-per-click advertising. The strategy can increase the awareness for your product.

Studies show that Amazon PPC doubled globally. PPC clicks also increases sales by more than 150%.

In this write-up, you will learn how to create your first campaign. This way, you can start making some cool cash off Amazon. This comprehensive guide will lead you by the hands.

You will never take a wrong step or make a wrong move that may...

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