Amazon Keyword Research Tips for Boosting Rankings and Selling More Products
To sell successfully on Amazon, one of the most crucial elements is a solid keyword research strategy.
Amazon is the largest product search engine in the world, and most product searches now begin on eCommerce platforms like Amazon rather than on traditional search engines like Google.
In fact, five times more users search for products on Amazon than they do on Google.
The key to ranking well in these searches is understanding that the products most frequently purchased after a user enters a keyword are ranked higher.
In contrast, listings that don’t convert get pushed down the search results. Therefore, mastering Amazon keyword research is vital to making sure your products are seen by potential customers.
In this guide, we'll walk through a step-by-step process to ensure your keyword strategy is optimized for success.
Step 1: Know Your Main Keyword
The foundation of successful keyword research starts with identifying your main keyword. This keyword is the heart and soul of...