Let's face it, it is tough to establish a strong brand on Amazon. Why? First, the brand can be easily overlooked because it is printed so small you can barely see it. Second, almost every product listing looks like; at times, they even look identical.
That is why Amazon introduced Amazon Stores to improve brand visibility and set up a unique home page inside Amazon to showcase your value proposition. Now that Amazon A+ is the norm, taking your brand to the next level with Amazon Stores is a step in the right direction. Creative content is arguably a big-ticket to establish your brand equity and to promote customer loyalty in Amazon.
What Is a Storefront on Amazon?
First, let me emphasize that an Amazon Storefront is FREE! You can avail of it at no cost whatsoever. If you need help, you can reach out to us, and we will be more than happy to help.
Again, the Amazon Store is a free premium content feature offered on Amazon that allows vendors to showcase their products and promote their brand. Also, the Amazon Store provides the seller with an enhanced brand-centric shopping experience on Amazon for multiple platforms, whether they are using a laptop or mobile.
Amazon Stores provides an improved shopping experience by:
Amazon Stores provide sellers the opportunity to enhance their brand identity on the world's biggest e-commerce platform. An Amazon Storefront is very useful if you don't own a website or you need a landing space to generate external traffic to your Amazon listing. A good example is the rambling redhead Amazon storefront, which I consider a remarkable amazon influencer storefront.
If you are interested in creating a sustainable and robust brand, Sellers Launch can put together a comprehensive package to help you launch your online store. Be sure to check us out after reading this article.
To get an idea of what is in store for you if you decide to use the Amazon Store, you should check out the new features that Amazon developed. These features may help you showcase your brand and products with a richer and more engaging content experience. Amazon also made it very easy to update your Store, keeping it relevant for returning customers.
1. Shoppable Collection Images
Amazon Store's new features are described below:
With shoppable images, you can inspire customers with rich lifestyle images that feature your products in different settings or collections with complementary products in your portfolio. You can choose to make any of the products in the image shoppable, enabling customers to click on the featured products to see necessary information, such as name, price, customer ratings, and Prime availability.
Shoppers can also add the product to their cart or navigate to the product detail page. The Amazon Store allows shoppers to move from inspiration to purchase in just a few clicks.
2. Images with Text
You now have the choice of adding text overlays to images. This capability lets you add descriptive text to images—with customizable location, size, alignment, and color—to describe better products or selections you want to showcase. The text on images can improve the Store's search engine optimization (SEO), which may increase traffic to the Store from third-party search engines.
3. Bulk and Out-of-Stock Product Management
Instead of uploading products individually, you can now upload them in bulk to your product grids and featured -deals tiles. You can also opt to hide any out-of-stock products automatically, optimize the shopping experience for customers, and making it easier and quicker to keep your Store updated.
4. Stores Scheduling
To make it easier to manage your Store, you can now publish updates at scheduled dates and times. This, allows you to plan and align your Store's publishing schedule with new releases, seasonal changes, and brand updates. When you submit your updated Store for publishing, you can request a date and time at which the changes will be live to customers.
5. New Links to Stores
We've launched a new way for Amazon shoppers to discover relevant Stores. In addition to the products featured on the simple landing page of your Sponsored Brands ads, we'll now add your brand logo at the bottom of the page, which customers can click to go to your Store.
We're also experimenting with other ways for shoppers to discover your Store on Amazon. For this reason, you must upload a brand logo in the Store builder (if you haven't already) and keep it updated.
Hopefully, this article has convinced you that you need an Amazon Store Front for your products. If not, we offer some additional reasons to participate:
Convinced? You should be!
To create an Amazon Store, you need to be a BRAND REGISTERED seller on Amazon. The Amazon Store requires an active and registered trademark.
How to create an Amazon Store?
To create an Amazon Storefront, you need to create a professional seller's account and participate in the Amazon Brand Registry program. Once completed, you'll receive access to the Amazon stores tab in Seller Central, where you can create an Amazon storefront.
Ready to create an Amazon Store?
The bottom line is, you need an Amazon Storefront. If you need help, we at Sellers Launch can help you. Hope to hear from you soon!
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